VOXPOP AUDIO
I asked 11 students to share their perspective of organic food in Egypt and most of them gave me weak responses. Apparently, Egypt neglected the food and the environment so much that even the educated community is not aware of something as basic as organic.
Hence the decision to make the audio funny rather than informative. The voxpop includes a clear message though, which is that Egyptians should realize there is a replacement for unhealthy food out there.
Credits:
Music: Energy by bensound.com
Interviewees:
Abdel Rahman El Ghanam: Political Science.
Jaidaa Magdy, Business Administrations.
Sherif Mohamed, Political Science.
Mariam Adel, Business Administration.
Lina Helmy, Integrated Marketing Communications.
Ahmed Asef, Mechanical Engineering.
Merian Medhat, Business Administration.
Omar Nagar, Mechanical Engineering.
Farah Yehya, Business Administration.
Yasmine Shawki, History.
Farah Hetata, Integrated Marketing Communications.
Hence the decision to make the audio funny rather than informative. The voxpop includes a clear message though, which is that Egyptians should realize there is a replacement for unhealthy food out there.
Credits:
Music: Energy by bensound.com
Interviewees:
Abdel Rahman El Ghanam: Political Science.
Jaidaa Magdy, Business Administrations.
Sherif Mohamed, Political Science.
Mariam Adel, Business Administration.
Lina Helmy, Integrated Marketing Communications.
Ahmed Asef, Mechanical Engineering.
Merian Medhat, Business Administration.
Omar Nagar, Mechanical Engineering.
Farah Yehya, Business Administration.
Yasmine Shawki, History.
Farah Hetata, Integrated Marketing Communications.
CONCEPT AUDIO
The concept audio provides an insight into the organic world by including the experiences of three suppliers. The three suppliers are Adel Al Shentenawy from Egyptian Hydrofarms, Mohamed Soliman from Health Harvest and Louay Al Kut from Offah.com.
I placed the soundbites in a way that they would be relevant to each other. Each soundbite is meant to complete the discussion of the one before.
Credits:
Music: Sunny by bensound.com
Interviewees:
Adel Al Shentenawy, Co-Founder of Egyptian Hydrofarms
Mohamed Soliman, Co-Founder and General Manager of Health Harvest
Louay Al Kut, Founding Partner of Offah.com
I placed the soundbites in a way that they would be relevant to each other. Each soundbite is meant to complete the discussion of the one before.
Credits:
Music: Sunny by bensound.com
Interviewees:
Adel Al Shentenawy, Co-Founder of Egyptian Hydrofarms
Mohamed Soliman, Co-Founder and General Manager of Health Harvest
Louay Al Kut, Founding Partner of Offah.com
PROFILE AUDIO
I chose Offah.com as my profile because its road to success seemed the most interesting to me. The enterprise had a rough start; it launched back in 2011 when Egyptians were incredibly engrossed in the political state of the country.
Because the audio had to only be 90 seconds, I included a soundbite that pretty much outlines Offah's birth as well as objective.
Credits:
Interviewee: Omar Hegab, Founding Partner of Offah.com
Music: The Jazz Piano by bensound.com
Because the audio had to only be 90 seconds, I included a soundbite that pretty much outlines Offah's birth as well as objective.
Credits:
Interviewee: Omar Hegab, Founding Partner of Offah.com
Music: The Jazz Piano by bensound.com